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October 28, 2024
Event
Vacancy
Article
Real Estate Meetup. From Service to Product – New Trends in the Real Estate Market
Last Thursday, at the new PLATFORMA KOROLENKIVSKA location, a Real Estate event was held for industry professionals. This series of specialized events once again brought together investors, developers, architects, sales specialists, tenants, and property owners under one roof. The purpose of the gathering was to create a platform for experience sharing and to strengthen connections within the industry. The evening’s main theme, “The Power of Community: How Community Helps Business Thrive,” united everyone striving not only to maintain stability but also to reach a new level amid challenging conditions. We were delighted to see both new faces and those who have already become part of our community.
Among the key topics, the following were discussed:
– From Service to Product
At first glance, the approach to renting and purchasing commercial real estate has not changed significantly. However, now the space itself is becoming a standalone product – not only a workplace but also a tool that shapes a company’s image. Modern companies are seeking offices that provide convenience and also help build brand identity and a cultural connection with employees. Participants discussed how space can become a powerful resource for attracting talent and enhancing client loyalty, and how it serves as a genuine advantage in an increasingly competitive environment.
– From Comfort to Values: Culture, Company Culture
In today’s reality, the office is no longer just a comfortable space. Today, it’s not only about convenience but also about a company culture that engages and unites. Offices have now become more than just a work environment—they are a reflection of what the brand truly values.
– Fragmentation, Unity, and Belonging
The war has brought many changes to how we work, and team fragmentation has become the new reality. However, we are glad that our participants from various parts of the country and the world have come together at this event to find new approaches to building unity. The sense of belonging to a community, even when you’re physically distant, is becoming an integral part of modern company culture. Offices now open as unifying spaces, where everyone can find support and feel connected.
– Offices as a Place for Unity After the War
One of the most heartfelt moments of the discussion was about the significance of offices in bringing people together after the war. Opening offices is not just about work; it’s about returning to a shared rhythm and supporting one another. During the meeting, we felt how our guests embraced this idea, as creating places where one can feel stability is fundamental to a new phase of life.
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The discussion featured insights from Violeta Tytarenko, Director of the "LUXOPTICA" retail network, Olena Zinchenko, HRBP Director at NVIDIA Ukraine, and Dana Kondrevych—a recruitment expert specializing in technical and non-technical professionals, particularly across Europe and the United States. She focuses on recruiting talent in the fields of Data Science, Artificial Intelligence, and Military Tech.
Thank you to everyone who joined our community and shared their experiences and insights. We are confident that together we can develop the real estate market in Ukraine and create new opportunities.
Traditionally, we share a PHOTO REPORT with you and look forward to new meetings!
We are waiting for you at the event!
Чекаємо вас на заході!
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