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April 7, 2025
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A '90s-Style Social Network That Only Works Three Hours a Day

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A '90s-Style Social Network That Only Works Three Hours a Day

The Verge Explores an Experimental Social Network That’s Only Open Three Hours a Day. What Is seven39 — and Why Is It Capturing Attention?

Amid endless feeds, algorithms, and notifications, a new platform called seven39 stands out as a deliberate counterpoint to conventional social media. The Verge reports on this unusual experiment, where social interaction is not only encouraged — but strictly time-limited.

Three Hours — Then the Door Shuts

seven39 is a new social network available only three hours a day. Try to access it at any other time, and you’ll be met with a blank page. The Verge journalist Victoria Song describes it as “a social network with a curfew.” The core idea? To limit online presence instead of encouraging constant engagement.

There’s no advertising, no algorithms. Just a single communal feed of posts from all users, minimalist design, a purple background, and a 200-character limit. You can upload photos, reply to posts, like content, follow others — the functionality is familiar and simple, reminiscent of Twitter, but stripped of excess.

What People Post — and Who’s Logging In

The content is fairly typical: jokes, pet photos, drawings, personal notes. But thanks to the daily refresh, the platform often feels like stepping into a brand-new mini-forum full of strangers. Many users opt for anonymous handles, adding a nostalgic, old-school internet vibe.

At launch, the platform’s creators moderate the content themselves. However, discussions have already begun around whether political or NSFW posts should be allowed. Most users lean toward keeping things light and non-controversial, though those boundaries may blur as the community grows.

But Why?

seven39 aims to rethink what a social network can be. It’s not a space for infinite scrolling — in fact, once the posts are done, the platform shuts off, nudging you gently back into real life. As Song puts it, it’s reminiscent of early internet forums: places you entered without expectations, knew no one, and stayed because the conversations pulled you in.

Whether this model will take off remains uncertain. But one thing is clear: people are tired of constant digital noise — and they’re seeking quieter, less intrusive ways to stay connected.

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