7 Reasons Why a Podcast Can Help You Grow Your Business
Today we are starting a two-part series on podcasting. More specifically why small businesses should start podcasting. In part one, let’s talk about starting a podcast for your business. Later in part two, we will talk about being a guest on other people’s podcasts.
It doesn’t matter what business you are in, but particularly if you are in professional services, or an industry that requires a significant amount of trust, podcasting is a very hot marketing channel to help you build this trust right now.
The 7 Reasons You Should Podcast:
- Easier than it looks.
- Podcasts can be repurposed.
- Used for networking and building referrals.
- Can build an emotional connection to your audience.
- You can make additional revenue.
- Increase traffic to your website.
- Podcasting is a long-form content that people can pay attention to.
Podcasts compare favorably with many familiar formats of advertising integrations, from which the audience has long been tired. Even in the simplest format, when the presenters read out the advertising message, it sounds much more native than the material in the media.
What’s still nice is that ads in podcasts are almost never rewound.
(Stay tuned. Soon we will publish a continuation of the article on the use of podcasts for business development).